For every online marketer out there, it is very important for you to create a personal brand that is unique and solid for the future. Why? So you can stand out from the crowd.
There have been many changes in the advertising world due to the advent of the internet. In addition to the internet affecting advertising, it has also had a great effect on marketing also. Video has greatly impacted copywriting. Our society is really tuned into videos and cannot get enough of them. So, it would make sense that copywriting is experiencing the same impact. This is why you should always keep up with the latest technology and learn how to use it to your advantage. But despite these changes, the words in copywriting are what bring in the sales.
Rather than just writing single posts, consider writing a series of related posts. Of course they are all related to each other for any one particular series. It’s up to you how long to make the series -you can make it two posts or ten, or any number you think is appropriate. Make sure you remind your readers at the end of your post that there will soon be another post on the same topic. This gives your blog a more authoritative flavor, as you cover topics thoroughly and entice interested readers to return often. This is a bit of a challenge, as it means you have to do some writing and research. It will be worth it, though, when you see how it draws more targeted visitors to your site.
There are some online marketers who have had tremendous success by not following the rules of copywriting, for example. Because he has a way of combining sales copy and email, Matt Furey is considered to be one of the owners. He made plenty of cash by using this very different technique. You can always Google him and see how his ideas can benefit you. But, remember that it took time for him to get good results.
Quoting experts on your blog can be used in several creative ways, aside from simply providing you with topics for posts. The idea is to create a post or article along the lines of “why Guru X is wrong about this,” and it can be on any relevant topic. Whether you quote other authorities or just compile some good information, give your post some real weight. This will inevitably make your readers react, whether they agree with you or the expert you’re arguing with. This type of provocative post can help generate discussions, and you should ask for your readers’ opinions. This is how you build engagement and create an active community for your blog. Others like to utilize more technical ways to test and tweak sites. But, you will see that the A/B split test strategy is very effective and simple to use. It is advised that you learn a lot about it, but there really is not too much to learn. Split testing is terrific for just about any kind of marketing method you decide to use.
Even taking all these things into consideration, the need for your own personal online brand is paramount. Be unique and build a solid foundation for the future when creating your own personal brand.